Become an investor
Join the ride
Our mission is to make cycling the most popular mode of transport. We're inviting you to be part of our journey. To ensure you don't miss out, secure your spot via the link below.
Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.
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Why invest in Cowboy?
We design beautiful e-bikes that are simple to use and fun to ride. Our AdaptivePower technology removes the need for gears while Cowboy Connect delivers a unique interactive ride experience.
- Revenue growth of c. 4x in the last 4 years, surpassing €30m in 2023
- Over 150 million km ridden with an estimated 19,000 tons of CO2 saved since 2017
- Doubled the addressable market through award-winning Cruiser (2023) and Cross (2024)
- Successfully increased margins through ancillary software and services including Cowboy Connect at €199 and Cowboy Care at €240
- App usage increasing from 11 hours per rider per month in 2022 to 15 hours per rider per month in 2023
- Backed by world class investors including: HCVC, Index Ventures, Tiger Global, Future Positive Capital, Isomer, Exor, InVentures, Siam Capital, Cypress Capital and 5,000+ CrowdCube investors
Now is the time for impact
As the first e-bike retailer to become B Corp certified, sustainability and freedom of mobility are at the core of what we do. We believe in technology as a force for progress, and we want to bring you along for the ride. After four successful crowdfunding rounds, we invite you to join our next stage of growth through an equity raise.
More than equity
Earn rewards when you invest in Cowboy
From limited-edition merchandise to a top-spec e-bike, a full list of rewards will be published soon.
Find us on Crowdcube
Find us on CrowdcubeWe're excited to partner with Crowdcube on this crowdfunding campaign. With over 1.7 million members, Crowdcube is the go-to source for people to discover and invest in Europe's most exciting start-ups. Sign up, and you'll be able to invest as soon as the round opens.
FAQ
If you have any further questions about investing in Cowboy, please reach out.
- When will the campaign go live?
Our crowdfunding campaign will go live imminently. For a limited time, those who pre-register will have exclusive early access before the campaign opens to the public. Be sure to pre-register on this page so you can be among the first to know when it's time to invest.
- If I pre-register, am I committed to invest?
Not at all. Pre-registering means you're part of the exclusive community who will be able to invest first to secure your investment. This means you have the chance to invest before we hit our maximum target and close the round.
- Who can invest?
Anyone over the age of 18 from anywhere in the world. However, due to local laws and regulations, retail investors located in the USA, Canada and Japan will not be able to invest in this crowdfunding round.
- Is there a minimum investment limit?
You can invest as little as €15.
- Why should I pre-register for early access to the campaign?
By pre-registering early, you will get exclusive access to invest in Cowboy for a limited time, before the crowdfunding campaign opens to the wider Crowdcube community. To ensure you can be among the first to invest, sign up with your name, email and pledged investment amount.
- What happens after I pre-register?
By pre-registering, you'll get early access to our crowdfunding campaign for a limited time. We will be sure to notify by email you when the campaign goes live, so keep an eye on your inbox.
- Who is Crowdcube?
Crowdcube is an European regulated platform which enables private businesses to attract investment from professionals and venture capital firms, as well as from everyday investors like you. They have facilitated equity crowdfunding raises for BrewDog, Revolut, Monzo, Cruve, Zoe, What3Words, Freetrade and more. Learn more about Crowdcube here. We have partnered previously with Crowdcube in 2019, 2021, 2022 and 2023.
- How do I make a return on my investment?
In the short term, we don't expect to distribute profits as we will use these to support the growth of the business. For the longer term, there are multiple ways in which you could make a return such as if we start buying back equity from investors, if we are floated on the stock market, or any other future liquidity event such as a sale or merger of the business. Whatever happens, you'll get to be part of our future success. As with other investments, there is a risk that you will lose all your investment. Please Invest Aware.
- What is Equity Crowdfunding?
If you invest in a business on Crowdcube, you become an investor in the company and will own a piece of Cowboy. The amount of a business you own when investing is called equity and is often referred to as the number of shares.