Call me Lucky Luke, I now cycle faster than my shadowCowboy rider Justin
The bike is still great after 2 years and many kilometersCowboy rider Laurens
Beautiful design, support feels very naturalCowboy rider Noël
Ideal city bike. Beautiful design, rides very comfortably.Cowboy rider David
What a fantastically beautiful bike, and how nice it ridesCowboy rider Niels
Feel the power. The connected electric bike fits into how you live and adapts to how you ride. It's a new form of performance on the street.
With a raised cockpit and curved handlebars, the Cruiser ST gives you an upright riding position. Step in from either side for a ride that's always easy to access.
A Cowboy bike is designed to be beautiful inside and out. Every detail integrates seamlessly into the frame, crafted to the highest standard.
I'm thinking it's more like a TeslaTechCrunch
Best e-bike for commutersTechCrunch
A new e-bike glides into townWallpaper
A design standout is the removable battery that sits in the frame, so it's the only thing to carry inside for a charge. When you're ready to ride again, snap it into place and you're off.
Cowboy AdaptivePower™Street Wise
With AdaptivePower Technology, you've got a bike that thinks for itself. When you encounter any resistance along the way, it adapts instantly to give you extra power.
With contextual awareness built into the motor to sense any change in condition or terrain, staying in the flow becomes a transformative riding experience.
You've seen how AdaptivePower works, now feel how it rides. Give it a spin for free; we'll come to you.
We'll ride the Cowboy bike of your choice to any place within the covered area. Drop by our brand store for a spin out on the streets with the Cowboy bike of your choice.Book a test ride
We'll come to you with the Cowboy bike of your choice to any place within the covered area.
Sorry we don't offer test rides there yet, but you can meet us at one of our locations.
Sorry, we don't offer test rides there just yet. Drop us your contact details and we'll be sure to let you know when we arrive in your area.
Your bike locks and unlocks automatically and your phone charges wirelessly in the cockpit for an effortless ride from start to finish.
With a constant ally tuned into the road, it will keep you moving and well informed.
Go anywhere, and we'll guide to your favourite spots with an eye toward the clearest route.
Move your feet and your mind and we'll show you what you've gained with each ride.
Connect extends your bike far beyond a pedalling machine. With features including Share My Ride and Crash Detection you will enjoy complete peace of mind as you ride.
See your ride stats at a glance while your Cowboy profile continues to take shape. You can compare with other riders in your feed while you fuel your competitive streak.
Collect badges for your milestones, and show them off with pride.
Find power in numbers. Join the ride with others who share your interest or locale.
Your unique cycling qualities show you and the community how you like to ride.
Track your bike in the app from anywhere and be alerted if it's ever on the move without you. Embedded sensors and GPS work together to keep you aware with your mind at ease.
Check to see your bike locked securely nearby or trace its every move with GPS tracking.
The app signals crash hotspots along your route and bike sensors detect any fall to notify your emergency contacts.
Cowboy is there for you at every turn. Find in-app support, extra protection with our insurance plan, and a network of technicians on the road and at home.Explore Services
Choose from 3 different configurations tailored
to give you the power and connectivity you want
|Cruiser ST Core||Cruiser ST Core + Connect||Cruiser ST Performance + Connect|
|Select the standard Cowboy experience for an e-bike experience that is fundamentally ahead of the pack||Experience the cutting-edge Cowboy technology for the ultimate connected e-bike||Get the latest in connected design and technology for an e-bike experience at the highest performance level|
|31 560 kr Introductory price||35 080 kr Introductory price||40 960 kr|
|Order now||Order now||Order now|
|Motor Power||IntuitivePower||Cowboy AdaptivePower™||Cowboy AdaptivePower™|
|Drive||Chain drive||Chain drive||Carbon belt|
|Sprockets||48 front & 17 rear teeth||48 front & 17 rear teeth||57 front & 21 rear teeth|
|Color Options||Black only||Black only||Five colors|
|Speed Assist||Assist up to 25km/h||Assist up to 25km/h||Assist up to 25km/h|
|Cowboy Connect||Not included||Included||Included|
|Battery Range||40 - 80 km depending on riding conditions||40 - 80 km depending on riding conditions||40 - 80 km depending on riding conditions|
|Battery Charge Time||100% recharged in 3hr 20min||100% recharged in 3hr 20min||100% recharged in 2hr 40min|
|Tyres||47mm puncture resistant Cowboy custom tyres||47mm puncture resistant Cowboy custom tyres||47mm puncture resistant Cowboy custom tyres|
|Saddle||Selle Royal, Essenza Moderate||Selle Royal, Essenza Moderate||Selle Royal, Essenza Moderate|
|Full Bike Weight||19.3 kg - including battery and mudguards||19.3 kg - including battery and mudguards||19.2 kg - including battery and mudguards|
|Warranty||2-year warranty||2-year warranty||2-year warranty|
|Find My Bike/GPS|
|Clear Air Mapping|
|Share My Ride|
|Apple Watch App|
|Wireless Phone Charging||(Up to 15W)|
|LED Battery Indicator|
|Fast Battery Charger|
|Brakes||Tektro Brake System|
|Brake pads||Shimano B05S|
|Motor||Custom designed 45 Nm / 250 W motor, integrated in the rear wheel|
|Connectivity||Bluetooth Low Energy|
|Battery||Removable lithium ion battery, 10 Ah, 360 Wh|
|Charger||Custom design 36V / 3A or 36V / 4A depending on configuration|
|Mobile app||iOS and Android. Secure, digital-key lock and unlock via personal app.
The app is available in English, Dutch, French and German.
|Included in box||3 mm, 4 mm, 5 mm and 6 mm Allen keys, belt spanner|
Pick a ride to suit your style from our award
winning family of bikes
|The iconic frame with a new performance standard for a sporty, active ride.||A raised handlebar and higher gear ratio on the original frame for a more comfortable ride.||An open frame with an upright riding position for a relaxed, accessible ride.|
|Riding Position||Active riding position||Upright riding position||Upright riding position|
|Rider Height||Optimized for riders between 170-195 cm tall||Optimized for riders between 170-195 cm tall||Optimized for riders between 165-190 cm tall|
|Full Bike Weight||19.0 kg - including battery and mudguards||19.4 kg - including battery and mudguards||19.3 kg - including battery and mudguards|
|Handlebar Width||54 cm||62 cm||57 cm|
|Pedaling Cadence||Sporty with a high gear ratio 2.86 (60/21)||Cruisey with the highest gear ratio 3.00 (60/20)||Cruisey with a low gear ratio 2.71 (57/21)|
Order now from 31 560 kr
With Cowboy, you'll always have a reliable source of power when you're on the road.
The app uses predictive technology to calculate your remaining autonomy based on your riding behaviour. Whether you're usually carrying an extra heavy load, requiring more power from the motor and battery, or cycling in tough road conditions, you'll always know about how much power you have to get to where you're going and back.
And if ever we detect you'll soon run out of juice or won't have enough for the return trip, we'll notify you it's about time to recharge or switch to power saving as you ride.
With Cowboy, you're in charge. We keep you informed of your current battery level before, during and after each ride so you can always plan ahead.
Through predictive technology in the app, we show you how much you'll have left at the end of the ride. If you'll run out of power soon, we'll notify you that it's time to recharge. Then simply remove the battery with a turn of a key and carry it inside. It weighs only 2.4 kg and charges fully in 3.5 hours.
With proper care of your battery, you'll get the most out of its expected range so you can roam further. It's common for lithium ion batteries to reach a lower range in different conditions, such as during cold weather when it can temporarily lose up to 10km of autonomy, or in more challenging terrain like hilly roads or start-and-stop traffic.
As you ride, the bike detects any resistance that could slow you down, like a strong headwind, steep incline or extra weight, then adapts automatically to give you the power you need to overcome the elements.
There's 45 Nm of torque in a compact and silent motor as soon as you push ahead. Torque sensors know when you need more power to take an incline with ease.
With you in control, the motor gives you seamless support at low and high speeds. No gears, just a constant source of power.
Anti-rust steel chain with 72|36 tooth front and rear sprocket for a smooth riding cadence perfectly in tune with our IntuitivePower ride feeling
High-mileage bicycle drive with a single loop of carbon for a cleaner, quieter ride and a higher gear ratio for a calmer pedalling cadence