Cowboy Launches New On-Demand Services for Ultra Convenient E-Bike Support

We are proud to announce the launch of On-Demand Services, the latest step in our commitment to post-sales care and support. This one-of-a-kind initiative brings a whole range of services right to our riders' doorsteps, bringing them added convenience and peace of mind.

Convenience Above All

We understand that not every rider has the time, tools, or technical expertise to service their bike or attach accessories. On-Demand is designed as the perfect concierge service for these customers. We want to ensure that getting started and continuing to enjoy a Cowboy e-bike is as effortless as possible.

Tailored Services at Your Doorstep

Whether it's regular maintenance, bike set-up, installing a rear rack, or fitting a child seat, Cowboy's highly experienced mobile mechanics are equipped to handle it. These services can easily be browsed and booked through the Cowboy app, ensuring that support is just a few taps away.

Part of Cowboy's Comprehensive Care

The launch of On-Demand services means riders now have a third option for looking after their bikes, in addition to Cowboy's existing network of independent bike store partners and the innovative Cowboy Care — a monthly maintenance and repair subscription service. This expansion in services underscores Cowboy's commitment to providing comprehensive care for its award-winning e-bikes.

Beyond Cowboy

We're continuously making it easier for customers to access servicing, and not just from Cowboy mechanics. Because our bikes use quality parts from global brands — such as Shimano, Gates and Selle Royal — our bikes are easier to repair than ever.

Availability and Pricing

The On-Demand Services are currently available nationwide in Germany, Belgium, the Netherlands, and Luxembourg, with coverage extending to capital regions in France, the UK, Austria, Sweden, Denmark, and Italy, including cities like Glasgow and Milan. Starting at €69/£69, these services are not just convenient but also competitively priced, making them as accessible as possible.

With this innovative step, Cowboy continues to redefine the e-bike ownership experience, ensuring that riders have access to convenient, reliable, and high-quality support whenever and wherever they need it.